Technology is constantly evolving and continuously changing our daily lives. This means that the marketing industry is constantly evolving as well and digital marketers need to be on their toes to keep up. In fact, experts predict that there will be 150,000 digital jobs by 2020 but the way things stand, there aren’t enough skilled digital professionals to meet this anticipated demand.
A lot of people are actually interested in taking this career path because it offers job security and a good paycheck. The downside is not everyone has what it takes to be a digital marketer. No need to fret, some training and experience can aid you in developing the skills needed to stand out among other candidates. So, what are these skills that you need to develop?
First up is SEO or Search Engine Optimization. People who are saying that the days of SEO are over can’t be more wrong. As a matter of fact, “SEO” job listings offer the highest average salary at $102,000 as shown by Moz’s research in June 2015. The only change is that the focus is now on white hat SEO techniques. Digital marketers are no longer optimizing for the search engines per se but for its users.
Coming in second place are Google Analytics and Pay-Per-Click (PPC) which comes in second and fifth places in Moz’s report, respectively. These two go hand in hand because in PPC, knowledge of both Google Analytics and Google Adwords is a must in order to succeed.
Next, we have content marketing and creation which offers an average salary of $74,000. As the emphasis of SEO now is in white hat strategies, the best way to do this is by providing high quality content that will actually help the search engine users. This is why content marketing and creation has made it to the top three.
Finally, we have Social Media Marketing (SMM) which is not a surprise at all since everyone knows just how many people are avid users of social media sites like Facebook, Twitter, LinkedIn and Instagram. SMM is a must for every business because it helps in reaching out to their target audience. An SMM expert aims to make posts that are not only full of information about the product but are also creative and eye-catching.
We also have runner ups and among those is web design and user experience (UX). UX professionals design websites and mobile applications to give it the best look and feel that’ll make it user-friendly. They make it easy for the users to navigate around because the longer the customers stay, the higher the chance of sales and increased profit.
On the other hand, the need for data analysis is going up and the McKinsey Global Institute predicts that there’ll be a demand for 1.5 million analysts in the US by 2018. Big Data Made Simple defines a data scientist as “a person who has the knowledge and skills to conduct sophisticated and systematic analyses of data. A data scientist extracts insights from data sets for product development, and evaluates and identifies strategic opportunities.”
Other in-demand digital marketing skills include video production, web development, and community management. The same goes for agile marketing, marketing automation, and marketing technology.